Suggesting a new business to be operated for gaining a competitive advantage

To improve business excellence, for new companies that have just stood up they should understand and focus to the goals. The several things that can be done include:

1.    Paying attention to product quality

The main thing that attracts the consumers to buy a product is the quality of the product. Product quality can be seen on the packaging and benefits.

2.    Good service

Good service comes from people who deal directly with products and consumers. Ethics in providing the service is very important, with good service quality will make consumers comfortable and increase customer satisfaction.

3.    Product diversification

Product diversification is intended to make one similar product with many variants. This will make consumers have many choices according to their needs.

4.    Expansion

Although a new company, it must be targeted to expand. This must be done to increase the enthusiasm for earning profit for future business interests, including the interest to expand the business.

Members :

1. Ayu Amelia

2. Christina Meylani Gisela

3. Fitria Syavira Harani

4. Rakha Khansa Sakila P.M

5. Salma Nur Azizah

The term’s planning for a unique but promising business to do in 2019

·      Kind of the business

The business of share in jar make up and skin care is a business inspired by women who like to buy cosmetics and skin care products but they just want to try before they decide to buy a full size. The purpose of this business is:

1.   To make it easier for women to determine products that are suitable  for them.

For women who are still worried about the product that has been purchased doesn’t suit the skin, they can try first the share in jar product, especially if they want to buy foundation or concealer so that the shade will suit their skin.

2.  To be a solution for women who has minimal budget but want to try make up and skin care products that they want.

3.   To minimize losses due to products that aren’t suitable for the face.

The customers will certainly lose if the products that they buy aren’t suit their skin. For this reason, many beauty gurus recommend buying make up and skin care products with the concept of share in jar.

4.   To make it easier for consumers to bring their products.

Small containers make it easier for consumers to bring some types of products and also do not require a lot of space.

5.   To provide opportunities for women to try more products.

Share in jar business gives the opportunity for consumers to use many products. The price ranges of the product share in jar started from Rp. 40,000 – Rp. 200,000.

·      The reason(s) for choosing it

This business has been grown for the past 2-3 years, but it considered that in the 2019 this business can more growing, because it is proved from the enthusiasm women for make up and skin care products. Besides that, this business provides benefits both for sellers and consumers, the sellers get benefit from the sale of the products and the consumers get products that are suitable for their skin and they can try several types of products at affordable prices.

·      The market share

The market share of this business is for teens or women who has an obsession with make up and skin care or those who just want to learn to use make up. But this share in jar make up or skin care products are best for those who want to get started using make up or skin care products because it helps them to choose products that are suitable for their skin.

·      Profitability

The estimated profits obtained are :

-    5 ml   (Rp 60.000)

-    10 ml (Rp 80.000)

-    15 ml (Rp 100.000)

-    20 ml (Rp 120.000)

-    25 ml (Rp 140.000)

-    30 ml (Rp 160.000)

-    35 ml (Rp 180.000)

-    40 ml (Rp 200.000)

The profit of a sized jar of 5 ml – 20 ml is Rp. 20,000/jar.

The profit of a sized jar of 5 ml – 20 ml is Rp. 35,000/jar.

Members :

1. Ayu Amelia

2. Christina Meylani Gisela

3. Fitria Syavira Harani

4. Rakha Khansa Sakila P.M

5. Salma Nur Azizah

Describing Business Trends in 2019

Personal Shopper

Internet and smartphone technology provides many conveniences for humans, including in terms of shopping and doing business. There are so many new businesses popping up in the digital era today, one of the unique and profitable new businesses is the personal shopper, or what is commonly referred as the shopper personal. Personal shopper is a profession where someone helps others to shop according to what they want, by using their services as a buyer. Their focus is usually on purchasing clothing such as shirts, clothes, pants, dresses or equipment such as bags, shoes, and other accessories.

The working of this business are very easy, we as an owner only needs to visit several shopping centers, then chooses the items they want to offer, photographs the item, then uploads it to social media by offering a price quote that matches the item. Then, the owner is just waiting for the followers to order the item. Then the buyer sends money to the owner to buy the choosen item and the process of shipping the goods will be carried out.

The uniqueness of this business is what is needed by the owner only a cellphone and social media to offer his services. In addition, in this business we do not have inventory because we will only buy goods ordered by the customer when the money has been transferred so that it can also minimize losses that may occur.

The benefits of the service business are entrusted to the owner:

1.    Without money, it can still go on

For the sake of mutual comfort, namely by receiving new transfer money to buy the choosen item. That way, you don’t need to prepare a lot of money.

2.    Certainty of consumers and markets

The profession of entrusted services is indeed able to cover the need to buy certain items that are difficult to reach by consumers for various reasons. For example, because of problems with business, location too far, or uncomfortable shopping in crowded places. So that this service is always needed. Moreover, there is no limit to what items you have to provide for them. All there are malls or shopping centers and you can just take photos for promotion.

3.    The more customers, the more profit

You can get a turnover of tens of millions of this business if you already have a regular customer. Not to mention, if you often look at branded and luxury items. To get loyal customers, you must promise professional services. Like being fast buying and knowing the quality of goods that are purchased well. Afterwards, keep in touch and communicate well when offering services.

4.    Not only money, you can get goods

This profession will also provide other benefits than money. For example, you can get additional credit card point or shopping points for buying lots of items. Sometimes there is a promo, “ Buy 1 Get 1 Free” in a mall or shopping center. You certainly can get a profit in the form of bonus items. Not bad , later it can be sold again.

The benefits of the service business are entrusted to the customer:

Customers don’t need to come directly to the shop.

Members :

1. Ayu Amelia

2. Christina Meylani Gisela

3. Fitria Syavira Harani

4. Rakha Khansa Sakila P.M

5. Salma Nur Azizah

TASK 1 Making and Responding to Suggestions in a Meeting

This morning, PT Cantik Merona Tbk is going to have a meeting with head of each divisions. The meeting will discuss about how to place orders, deliver the ordered products, and predicting the future of the company.

Salma Nur : Good morning, thank you all for coming today. If we are all here, let’s get started the meeting. First of all, we will discuss how customers should do when they need to place orders which will be delivered by Fitria Syavira as the head of sales & order department.

Fitria Syavira : Yes, thank you Ms. Salma. Okay, I will explain about how customers should do when they need to place orders. At first, the customers must visit our website at www.cantikmerona.com. Ordering through the website will be easier, after that the customers must do :

1. Looking for products.
2. Choose and view product information.
3. Add items to the cart.
4. Complete the order process.
5. Fill in shipping information.
6. Choose payment method.
7. Review the order.
8. Finish.

Regarding the process of shipping the orders will be delivered by Meylani Gisela as the head of distribution. Thank you.

Meylani Gisela : Okay, thank you Ms. Syavira. I will explain about how to deliver the ordered products. Shipping orders to customers’ address will be made after the customers’ payment is valid. If the customers orders, delivery of orders will be carried out every day except Saturday, Sunday, and national holidays. For delivery service, we are team up with JNE and Sicepat. For the shipping costs adjusted to the location of the customers and according to the shipping service that customers want to use. The customers can check the shipping status of the orders thorugh the link that customers will receive in e-mail.

Salma Nur : Thank you Ms. Syavira and Ms. Gisela for the explain. As we know about the trend fashion this time, we will discuss the future of our business to compet. Do anyone in this room have the suggestions?

Ayu Amelia : I have a suggestion miss. In my opinion, what if we make hijabs with more varied motives and good materials and also liked by women. Hmm, and what if we make mukenah and muslim clothes? With an affordable price, of course.

Rakha Khansa : I agree with you, it’s a good idea. We can develop our business by producing variative products.

Salma Nur : Thank you Ms. Ayu and Ms. Khansa for your suggestion. Do anyone have another suggestion? If there is nothing else we need to discuss, all the suggestions will be collected to be our consideration. Thank you for today. Good afternoon and see you on the next meeting.

TASK 2 Controlling the Discussion in a Meeting

·         Ayu Amelia as MC

·         Rakha Khansa as Head of Marketing Division

·         Fitria Syavira as Meeting Participant

·         Salma Nur as Meeting Participant

·         Christina Meylani as Meeting Participant

“In a marketing evaluation meeting”

Ayu Amelia : Good morning to all the meeting participants. Today’s meeting, we will discuss and evaluating the product marketing My Pro D-1310 LED Mini Projector. Without any further ado, I invite Ms. Khansa to explain it.

Rakha Khansa : Okey. Good morning, everyone.  As we all know that our product, My Pro D-1310 LED Mini Projector has just been released one month ago. Some method of advertising have been done to introduce the product to the market. We advertise the product through print media, broadcast advertising, and online advertising.

Fitria Syavira : (Interrupting) 

Why is the advertising method through print media still being done? In my opinion, people nowadays prefer to use technology such as social media rather than print media. I think this method should be eliminated so that we can minimize the marketing costs.

Rakha Khansa : Okey, thank you for your opinion. Indeed now technology is growing rapidly, but not all people nowadays always use technology for every aspect in their life, I think the method still can be used so that we can reach all levels of society. Because even though technology is advanced, not everyone is reliable to use it.

Salma Nur : (Interrupting)

How if we add another method? For example, sponsoring events such as beauty class.

Christina Meylani : Yes, I feel that method is good to increase our selling. We can give our product to sponsoring the event. Beside that, we can also open a stand during the event. It will attract the attention of the participants of the event.

Rakha Khansa : Okey, your advice and suggestion will be collected to be our consideration. For your information, after one month released, 1.500 units of product have been sold. Hopefully in the future more units of product will be sold. I think that information is enough, thank you.

Ayu Amelia : We have heard the explanation of Mrs. Khansa. I thank to all meeting participants for coming today. Good morning and see you on the next meeting.

TASK 3 Giving a Formal Presentation

           This morning, our company will present about our idea for new products that will be launched together with our competitors.

Fitria Syavira : Good morning everyone, thank you for coming. Today we will present about our idea and innovations for new product. I will tell the report of the meeting with our team. The name of the product is MyPro D-1310, it’s a LED Mini Projector. This Projector is made with a small size, which is 25x8x10 cm. The projector is used to display images, videos, and others. The projector is made to support 3D, so that users can enjoy the new sensation of watching 3D movies with the closest people whenever and wherever. Then, it will be continued by Salma Nur.

Salma Nur : Thank you for the time. I will continue the presentation. With a resolution of 1366x1024 pixels, it looks enough to support a good display. There are two buttons, power button and a button to adjust the 3D display. If you want to connect your PC/laptop to the projector, you don’t need to use a cable, it only requires Bluetooth to connect it. This projector is available in 3 colors, black, white, and pink. So, it will continued by Meylani Gisela about the advantages of the product.

Meylani Gisela : Thank you, the advantages of this product are small in size, supports 3D, easy to carry, and speaker support. In the box of the product includes MyPro D-1310 LED Mini Projector, remote control, cable to connect to the socket, instruction manual book, and warranty card. The ability of this projector to support 3D is not equipped with 3D glasses.

Fitria Syavira : So that’s all we can explain about MyPro D-1310, any questions?

Ayu Amelia : Me. Thank you for the time. I want to ask about the price, how much does it cost?

Fitria Syavira : Okay, thank you for the question. After we calculated the overall cost of making this product, me and my team agreed to sell this product at a price of Rp. 800,000. Are there any questions?

Rakha Khansa : Me. Thank you for the time. I want to ask, where can we buy 3D glasses?

Salma Nur : Okay, thank you. 3D glasses are sold separately with other accessories such as pointer screens, projector bags and tripod. You can buy it at the nearest electronics store.

Rakha Khansa : Okay, thank you.

Fitria Syavira : Is anyone have more questions? If there is nothing else, we will end our presentation. Thank you for your attention, good morning.

TASK 4 Making and Responding to a Formal Invitation

·      Responding to fashion show invitation

Dear Mrs. Chloé

In reply to Dior Haute Couture Autumn-Winter 2018-2019 Show invitation, it will be my pleasure to come to the show that will be held on Monday, 2^nd July 2018 at Musée Rodin, Paris, France.

Best Regards,

Victoria